Why Online Personal Training Isn’t “Cheaper” (And Why That’s a Good Thing!)

One common misconception we hear at Empowered to Shine is that online personal training should be significantly cheaper than in-person coaching. Since it operates differently, shouldn’t the cost reflect that? While online coaching removes some traditional elements of in-person training, it offers unique benefits that make it just as valuable (if not more so). We provide customized workout programs that our clients can follow at the gym of their choice or from home, giving them the flexibility to train in the environment that works best for them while still receiving expert guidance.

In this blog, we’ll break down the real value behind online coaching, why quality training isn’t about cutting costs, and how investing in a great coach—whether online or in-person—pays off in results, not just price.

What You’re Really Paying For

EXPERTISE The knowledge, certifications, and experience of your coach do not change just because training is virtual. At Empowered to Shine, both Sera and I hold nationally accredited personal training certifications, as well as specialized certifications in areas such as special populations, nutrition coaching, pregnancy and postpartum core rehabilitation, and working with special populations, including pre/postnatal clients and individuals with chronic conditions. We are committed to continued learning and staying up to date on the latest in science-based research in the health and fitness industry. With years of experience working with a diverse range of clients, we bring a depth of knowledge that ensures our coaching is effective, safe, and tailored to each individual's needs.

CUSTOMIZATION A great online coach still creates a tailored program to fit your goals, abilities, and lifestyle. At Empowered to Shine, Sera and I are dedicated to meeting our clients where they are. We listen, collaborate, and partner with each person to design programs that truly fit their needs. Everyone is an individual, and we believe that coaching should reflect that—there’s no one-size-fits-all approach to fitness.

ACCOUNTABILITY & SUPPORT  Since we aren’t physically in the gym with you, many online programs, including Empowered to Shine, offer more frequent check-ins, messaging support, and habit coaching to ensure our clients stay on track. We are committed to maintaining open communication, providing guidance, and making adjustments to programs as needed. This level of accessibility and support often surpasses what is available in traditional in-person training, making online coaching a powerful tool for achieving long-term success.

FREQUENCY OF TRAINING Most people can only afford to work with a personal trainer in person a few times a week—if that. With Empowered to Shine, clients receive personalized workouts for up to five days a week, allowing for greater consistency and better results. Unlike traditional personal training, where some people only go to the gym when they have a session scheduled, our coaching ensures that clients have a structured plan to follow every time they train. Frequency and consistency are key to success, and our approach helps clients build sustainable habits that lead to real, lasting progress.

The Cost Myth -
Why Online Coaching Isn’t a “Discount”

The idea that “online = cheaper” often overlooks the level of service. At Empowered to Shine, our level of service goes far beyond just sending a workout plan. We take the time to truly understand our clients' unique needs, goals, and challenges. Each program is carefully designed and continuously refined, ensuring that it is both effective and sustainable. We also maintain regular communication through check-ins, feedback, and progress tracking to ensure that clients are on the right path. This level of personalized care and attention requires significant time and expertise, and it’s what makes Empowered to Shine stand out in the world of online training.

Additionally, a quality coach invests time in programming, tracking progress, and providing ongoing support, whether you see them in a gym or through an app. At Empowered to Shine, we understand that when clients choose us, they are making an investment in their health and fitness journey. In turn, we are fully committed to investing in them by providing the best possible coaching, support, and guidance. We know that a successful partnership requires mutual dedication, and we work hard to ensure our clients get the most out of their investment. Our focus is on long-term success, not just short-term results. By continuously refining programs, addressing feedback, and staying accessible, we create an environment where clients can thrive and reach their goals. Sometimes, in-person training doesn’t provide the same level of continuous support and personalized attention, which is where online coaching, like Empowered to Shine, truly excels in offering consistent guidance and tailored feedback.

Is Empowered to Shine the Program for You?

We recognize that many online training programs are cheaper, and heck, maybe even meeting with an in-person trainer once or twice a week could be cheaper. We encourage you to do your research on any program or coach you are thinking about and prioritize what matters most when selecting a health and fitness program. Is it expertise, access to your coach, personalized feedback, or maybe even cost? Investing in the right program is about more than just choosing the cheapest option. If you’re looking for a program that prioritizes long-term success and gives you the tools and support to achieve your goals, Empowered to Shine may be the perfect fit for you. We genuinely wish you the best on your fitness journey, and regardless of whether you choose us, we hope you find a program that supports your goals and helps you thrive.